OneMore Earthbase: Brunico 2024

Go back

As in previous sales campaigns, ONE MORE met its customers for five weeks in an historic residence in the Dolomites for the B2B sales campaign of the new 2024-25 collection. This year the choice as Earthbase fell upon the magnificent Castel Maurn in San Lorenzo, near Brunico, in the heart of the sunny Pusteria valley, and not far from the entrance to the Val Badia valley.

Here Explorers and clients of the ONE MORE Community had the opportunity to discover the brand’s 2024 collection in a spectacular showroom set up in the refined and elegant castle rooms, as well as enjoy an immersive, convivial and relaxing experience: the occasion was perfect for experiencing the brand philosophy at 360°, surrounded by the energy of mountain nature by which it is inspired.

A HISTORIC RESIDENCE BETWEEN PAST AND PRESENT

Jagged peaks overlooking the valley and wide grassy plains, cloaked in snow in winter, surround the magnificent historic residence of Castel Maurn, one of the oldest castles in the area, mentioned in historical documents dating back as far as 990.

In a span of over 1,000 years, the noble castle has been taken over by many owners and has served different functions: it has been a customs post, hunting lodge and court headquarters. In 1935, it was purchased by the Peinter family, who were the first, starting from the 1950s, to engage in hospitality within the historic walls, welcoming travellers and tourists. After having housed a tailor shop in the 1960s, for a decade the building was used as a youth hostel, run by the Peinter Family, until the present owner, Walter Peinter, transformed it into the beautiful residence that can be admired today: an exclusive buen retiro, recently renovated with a very careful conservative approach and extreme attention to detail, but also modernised with exclusive services and comforts, reflecting those of the finest contemporary luxury.

THE ONE MORE COMMUNITY: TO EXPLORE AND SHARE

Contemporaneity and tradition communicated in the spectacular location of Castel Maurn, where ONE MORE’s futuristic alphabet graphics, photographs of the total look models, the brand’s videos on screen, and decorative ceramic apples of the partner brand, Eva Design, recalling the exceptional vegan Appleskin fabric, preferred by the brand, coexisted and harmonised in a surprising mix with the classic furnishings, wall frescoes, vaulted ceilings and solid wood doors of the elegant castle. The comparison between historical identity and avant-garde, pursued by constantly overcoming one’s limits and striving towards the future, is also a distinctive trait of the brand philosophy that, in the special venue of Castel Maurn, has found its ideal location.

The garments and accessories of the ONE MORE 2024-25 collection were displayed in a spacious area of the residence, where they have been carefully and practically sorted by style, colour and function of the garments.

For the period of the 24-25 sales campaign, clients had the possibility to stay at Castel Maurn in an informal and convivial atmosphere, sleep in the hotel rooms, savour the local delicacies offered for dinner, enjoy more wellness moments in the spa area and participate in trips organised by the brand to lovely localities in the area, while also testing the collection on the tracks.

The sales campaign is a unique chance to dive deep into the ONE MORE universe, besides also being, of course, the perfect occasion to calmly and tranquilly view the garments of the new collection, taking all the time necessary to find one’s favourite products, try them on, study matchings and choose any personalisation, while exchanging views and having pleasant conversations with the salespeople.

A special appointment not to miss out on, therefore, to meet the ONE MORE Community, make new acquaintances with other Explorers coming from all over the world and enjoy a happy, international and relaxed atmosphere in a welcoming environment in contact with nature and in the explosive presence of the Dolomites.